"It's amazing the money that we have saved in comparison to other channels, for example, during an autumn sale campaign on CPM alone, we achieved 200,000 impressions at an overall cost of €200."

Travelodge embarks on YouTube ads strategy

Published by Siliconrepublic on September 23, 2010  |  

Posted in New Media

travelodge youtube

Budget hotel group Travelodge is using YouTube as a platform to drive brand recognition and in turn boost room sales.
The hotel chain forged a partnership with online agency Dublinscope to increase brand promotion and to trial it through a number of mediums, including online display advertising, the most successful of which turned out to be via YouTube.
Kamal Taibi, e-consultant with Dublinscope, explains: "Travelodge is a household name in the UK but it has a lot of customers who travel to the UK from Ireland. Unaware of its existence, these customers would book with Travelodge UK rather than with Travelodge Ireland...

Google Insights for Search: "travelodge" search term

Published by Google Insights for Search |  

Posted in Web Search

google insights

Google Insights for Search is a tool that helps to compare search volume patterns across specific regions, categories, time frames and properties. The example just above shows the increase of search on the Irish market with the keyword "travelodge" since I have started to work with Travelodge Ireland in August 2009.

Google Insights: "travelodge hotels" search terms

Published by Google Insights for Search |  

Posted in Web Search

google insights

Google Insights for Search is a tool that helps to compare search volume patterns across specific regions, categories, time frames and properties. The example just above shows the increase of search on the Irish market with the keyword "travelodge hotel" since I have started to work with Travelodge Ireland in August 2009.


Recent Work

newsletter sample e-Newsletter publishing
This newsletter has been designed to support the opening of the new Traveloge hotel near Saint Stephens Green. It links to a specific landing page created on Travelodge Ireland Website....
Email Marketing | Client: Travelodge Ireland

facebook marketing sample Facebook custom page & 360 degrees photo
A new Facebook page has been designed for a shop selling vintage clothes called FanciSchmancy. The page is developed in HTML5, CSS, JavaScript and a bit of PHP. The photo shooting in 360 degrees has been made with the Canon 550D camera.
Facebook Marketing | Client: Travelodge Ireland

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