"It's amazing the money that we have saved in comparison to other channels, for example, during an autumn sale campaign on CPM alone, we achieved 200,000 impressions at an overall cost of €200."Travelodge embarks on YouTube ads strategy
Posted in New Media
Budget hotel group Travelodge is using YouTube as a platform to drive brand recognition and in turn boost room sales.
The hotel chain forged a partnership with online agency Dublinscope to increase brand promotion and to trial it through a number of mediums, including online display advertising, the most successful of which turned out to be via YouTube.
Kamal Taibi, e-consultant with Dublinscope, explains: "Travelodge is a household name in the UK but it has a lot of customers who travel to the UK from Ireland. Unaware of its existence, these customers would book with Travelodge UK rather than with Travelodge Ireland...
Google Insights for Search: "travelodge" search term
Posted in Web Search
Google Insights for Search is a tool that helps to compare search volume patterns across specific regions, categories, time frames and properties. The example just above shows the increase of search on the Irish market with the keyword "travelodge" since I have started to work with Travelodge Ireland in August 2009.
Google Insights: "travelodge hotels" search terms
Posted in Web Search
Google Insights for Search is a tool that helps to compare search volume patterns across specific regions, categories, time frames and properties. The example just above shows the increase of search on the Irish market with the keyword "travelodge hotel" since I have started to work with Travelodge Ireland in August 2009.
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